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Bringing a product to life with character-driven exhibition design

Not all big challenges come in large boxes and when PSP Worldwide Logistics called on Carswell Gould to bring to life a modest-sized exhibition space using a highly creative approach, we delivered. Our solution was to create an eye-catching stand that featured a giant robot in a packing case.

The marine specialist freight forwarding company offers air freight, sea freight, export packing, documentation, worldwide boat transportation, projects, and dangerous goods shipping. They wanted to promote their custom-made wooden packing cases at the trade show with a unique and dramatic display.

Client PSP
Services Virtual and live conferences and events Design and creative services

Our Approach

We designed PSP’s exhibition stand to showcase their ability to pack items of all sizes, with the centrepiece of the stand being the giant robot installed in a huge packing case. The robot was designed as a 3D artwork that was created to be life-like and realistic, measuring 3×3 m in real size, to give an idea of the scale of the items they can pack.

To complement the stand, we also produced a business card featuring the image of the robot, Robox, and carrying PSP Worldwide Logistics sales information. We also produced signs with key messaging and services, that were designed to be huge and visible from a distance, to catch the attention of visitors. We also supplied signs and branding artwork for the client to print, updated their corporate brochure, and designed a new PSP Worldwide Logistics leaflet that highlighted their services.

The Outcome

The result was an eye-catching stand that drew the attention of trade show attendees and effectively demonstrated PSP Worldwide Logistics’ ability to pack items of all sizes. The giant robot installation was a unique and dramatic display that helped to differentiate PSP Worldwide Logistics from their competition and showcase their services.

The additional materials such as the business card, signs, branding artwork, and updated brochure helped to provide a cohesive and consistent image for the company. As a result, PSP Worldwide Logistics was able to effectively promote their custom-made wooden packing cases and generate interest in their other services. They also received positive feedback on the creative approach and execution of the stand, making it a huge success for the company.

  • The stand looked fabulous at the trade exhibition. We loved it and it helped us stand out at this show and do great business. We are now looking at other ways to use the character in future marketing initiatives.
    Jo Dixie-Goodwin, Marketing Director
Stand Design PSP Robox